How to prepare a brief

Starting with a brief will set a clear and strong foundation for the whole project.   

  • The design brief allows you (the client) to focus on exactly what you want to achieve before any work starts.  

  • It gives you the chance to share your expectations & intentions for each image.

  • It will help ensure that you get a high quality design that meets your needs.


Nobody knows your project better than you, so the more information you can provide, the better you can expect our design team to understand what you need. A comprehensive brief will ensure that your vision will be there in front of you when receiving the first previews.


What a good design brief includes:

  • Your brand and project

A quick 2-3 sentence summary is perfect.  If you have a name and logo for your project please let us know.

Ideas to write: Inner city apartments with an urban industrial feel.

  • Target audience

This can be very broad and hard to pin down but it does help if we know a little bit about the people using the space.  You might say something like, “ I.e: a young funky couple between the ages of 25 and 35 who are looking for great design finishes.”

  • Important values to communicate in the renders

    What feelings and messages do you want the images to communicate to your viewer?  This part of the brief ensures our designers approach the task with the right goal in mind.

  • Stylistic preferences

    This is where you can really describe the visual style you're looking to achieve with your renders.

    If there is a design style that you particularly like or dislike - explain why in the brief.

    Whether you want something artistic and bold, sophisticated and minimal, funky and colourful or warm and cosy,  This is your chance to let our designers know.

    If you're not entirely sure why you like a certain design style, then good starting points include:

    • Include furniture and styling reference images

    • Mood - do you want the space to feel luxurious, spacious or minimalistic?  Should it feel light and bright, fun and colourful or more dark and cosy?

    • The overall lighting - do you like night time renders, bright daylight or a lovely golden glow that a beautiful sunset/sunrise will provide?

    • Dislikes - sometimes there are just certain styles you don’t like. Telling our designer what you don't want from the start will save you crucial time.


Where to find reference/inspiration images:

  1. Instagram

  2. Pinterest - create a board and share the link in your brief.

  3. Renders from previous projects - This can help explain what you want or don’t from your new marketing material.

  4. Houzz

  5. Furniture or interior design websites

And don’t forget to…

  • Leave room for creativity

Trust that we always strive to produce something close to your aims and what will achieve the best result in the end. But it’s essential to leave room for creativity and know that we can sometimes be limited by the design of the development.  

The size of the room may not allow for the large sofa you had envisioned or perhaps it won’t work with the overall look and feel of the render.  

  • Budget and timing

The budget and deadline might not be the exciting parts of the brief, but they help us get a better understanding of your expectations, to determine what we can and can’t do and how much support we can provide.

  • Provide honest feedback

Although, this comes after the initial brief, feedback is an essential part of design process. Give honest feedback to the designer, and be as specific as possible about what you do and don’t like.

If you don’t like the design, the first thing to do is refer back the brief. Do they fit the brief? If they answer the brief but you don’t like them, your brief may not have effectively communicated what you want.


We hope these tips help you with your next project. Contact us today for a quote!

How to?, BlogRoman Tarasov